Broadcast your story.
Video ads are shown only to the people you want and you only pay when they watch. In other words, you won’t waste money advertising to people who aren’t interested in your business.
Get your ad live.
Once you create a video, you just need to set up a YouTube account and upload it. Then you can use AdWords to start your campaign on YouTube. Your video will appear before or next to related videos or in search results.
Choose where your ad will appear.
Whether you’re targeting sports fans, music lovers, or anyone else, you can choose your audience based on age, gender, location, interests, and more.
Decide how much you want to spend.
Set your budget and use YouTube’s Analytics tool to see what’s working.
Choose your ideal customer.
YouTube reaches more 18-49 year-olds than any cable network in the U.S. And with over one billion users, you can select the audience you want based on age, gender, location, interests, and more. Plus, you only pay when they engage with your ad. If they skip it before 30 seconds (or the end) you don’t pay a cent.
See what’s working.
Use YouTube’s Analytics tool to understand who’s watching your ads and how they’re interacting with them. You have complete control over your daily budget, so you can spend what you’re comfortable with.