Marketing Essentials Training

Knowing how to sell is so important in business but knowing where to sell is even more important. Marketing your product, service or yourself is the key to getting good leads to make sales. Knowing where to place your advertising dollars and know what market you are going after is the key to success. Learning…

Pay Per Click Search

Pay Per Click search (PPC) can provide significant traffic to a website through paid search. Google Adwords and Bing Adwords allows you to pay for each visitor delivered to your website. Traffic is not guaranteed and it varies depending on money spent towards ads, the day of the week, month, season, geographic location, etc. Lipani…

Social Media Marketing

  The goal behind Lipani Technologies social media marketing services are to put your company in a position to tap into the two-way conversation naturally happening between you and your customers. Our services are designed to show you where people are talking about you, the areas where you can best get involved, and the tactics…

Google Music Review

So I recently started using Google Music as a trial to see if I could get off of Spotify. I liked the idea of Google music for a few reasons because unlike Groove my 10,000 songs does not count towards my space on my OneDrive or in Google’s case Google Drive. Google Music just like…